Cameron Facilities: organic clicks up 304% in 12 months
As SEO Manager and Systems Administrator for Cameron Facilities, I owned search end to end: the website, the Google Business Profile, directory listings, content and weekly reporting. Here's what changed and how.
The client
Cameron Facilities is a Perth-based integrated facilities management company, established in 1999 and certified to ISO 9001, 45001 and 14001. It works nationally across six service lines, for mining and resources, commercial property, strata and government clients.
- Mining camp and FIFO village management
- Building and property management
- Commercial cleaning
- Catering, concierge and landscaping
The challenge
The company had strong services but was hard to find for the searches that bring in work. The site appeared in Google nearly 139,000 times over 90 days, yet very few people clicked: 705 clicks, a click-through rate of 0.51%.
Behind that were problems no automated audit tool flagged: a key service page that quietly redirected to the homepage, a search phrase where two pages competed against each other, a Google Business Profile with dozens of empty or duplicated services, and business details that didn't match across the web.
What I did
Found the hidden technical problems
- Traced a core service page sitting near position 60 on almost 9,000 impressions to a redirect that folded it into the homepage
- Found a search phrase with 6,646 impressions and zero clicks, caused by two pages competing for it
- Rewrote page titles and descriptions on 10+ high-impression pages, then measured click-through rate week by week
- Requested indexing on the main cleaning page, and Google moved cleaning searches to it from a blog guide
Rebuilt the Google Business Profile
- Audited about 144 listed services and flagged around 40 duplicates
- Wrote 67 service descriptions targeting Perth and nearby suburbs
- Fixed categories so the main services matched what customers search for
- Made the business name, address and phone identical across the website and directory listings, and took over the company's directory listings
Built content that matches real searches
- Mapped 30 target searches to specific pages and articles
- Wrote 6+ long-form articles from interviews with the managers who do the work, not generic AI filler
- Built a FIFO camp cost calculator page to capture high-value searches
- Worked to monthly targets of 4 new pages, 4 articles and 8 Google profile posts
Turned visibility into enquiries
- Spotted when the bottleneck on the main service line shifted from being found to converting visitors
- Tested enquiry forms and set up tracking for every form submitted in Google Analytics
- Ran website changes through a GitHub and Cloudflare pipeline, checking each one on the live site
- Sent a weekly report: what changed, what it moved and what was blocked
The results
| Measure | Before | After |
|---|---|---|
| Organic clicks from Google, 12 months | Starting point | +304% |
| Average ranking position | Starting point | 24 places higher |
| "concierge services perth" | Position 4.1 | Position 1.0 |
| "facilities management perth" | Position 3.8 | Position 1.7 |
| "facility management perth" | Position 1 | Held at 1 |
| "facilities maintenance companies perth", weekly impressions | 33 | 77 |
| "building management services perth", weekly impressions | 37 | 62 |
| Google profile services with a description | 67 missing | All 67 written |
| Enquiry tracking | None | Form submissions tracked |
Figures from Google Search Console. The 304% click growth and ranking gain cover June 2025 to May 2026. Keyword positions and weekly impressions are from October 2026 comparisons. Client names, tender details and pricing are kept confidential.
What this means for your trade business
Most businesses have a hidden problem holding them back, like a wrong category or a page Google can't use. Finding it is often the fastest win.
Complete services, the right categories and matching details everywhere are what get you into the map results for your suburbs.
Rankings are only useful if they bring enquiries. Every plan includes reporting on the calls and forms that come from Google.
Want the same approach for your business?
Send me your business name and suburb. I'll look at your Google listing and tell you what I'd fix first, free.